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L'ORÉAL PARIS Feria Multi-Faceted Shimmering Permanent Hair Color - V38 Violet Noir 86800437956 preventing the caking and flakingWith Feria, what you see is the shimmer. Multi Faceted shimmering color with 3X highlights delivers intensified, brilliant results. Inspired by cutting edge fashion, Feria's prismatic color spectrum is custom blended by L'ORAL master colorists for bold, head turning shades no appointment necessary. The revolutionary Power Shimmer Conditioner hydrates and conditions week after week so hair is never wrecked or ravaged.