Leave on hair for at least 7 to 10 minutes

New higher temperature - Heats up to 450°F (232 °C)

while the Ultima 12 does

healthy-looking mane

preserving more moisture within the hair shaft and causing less damage to the hair cuticle

Alcove Hydrating Shampoo Size:32oz/950ml Leave on hair for atAlcove's moisturizing shampoo is enriched with fortifying, protective and moisturizing active ingredients. This shampoo nourishes hair in need of intense hydration and revitalization without weighing it down. Its gentle formula prolongs the life of the color. Features Fortifying, protective and moisturizing active ingredients. Restores deeply hydrated and weightlessly conditioned hair Gentle formulation for prolonged color vibrancy Directions Apply to