They look different because they are different

Stella & Chewy's Freeze-Dried Purely Pork Meal Mixer for Dogs are made from 95% pork

plus DHA and EPA to support brain health

Sodium Phosphate

Just take a look at the ingredients

RAWZ 94% Venison with Goat’s Milk Pâté for Cats immune They look different because theyMade in New Zealand Venison is a good protein source for pets with food allergies or sensitivities Nutrient rich Goats Milk helps support digestion New Zealand Green Mussels have natural anti inflammatory properties No Gums No BPA used in can linings 100% nutritionally complete Ingredients Venison, Venison Broth, Venison Lung, Venison Liver, Venison Heart, New Zealand Green Mussels, Goat's Milk, Chickpeas, Natural Flavor, Calcium Carbonate, Dried