With products like the Colorance line

Contains highly concentrated active ingredients such as vegetable glycerin

Ideal for anyone looking for a striking and vibrant hair color

defined result

Up to 70% gray coverage for natural looking hair

Wella Koleston Perfect Rich Naturals Haarfarbe Mittelblond Gold Asch 7/31 60 ml 45 % With products like the ColoranceWella Koleston Perfect Rich Naturals Hair Color Medium Blonde Gold Ash 7 31 60 ml The Wella Koleston Perfect Rich Naturals hair color in Medium Blonde Golden Ash 7 31 offers excellent, long lasting color intensity and brilliant results. This high quality hair color is ideal for anyone seeking a natural, golden ash tone. Product features: Intense, vibrant color with up to 100% gray coverage Long lasting color results thanks to high quality ingredients